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Tire Dealers, Auto Shops Participate In Brakes For Breasts Campaign

The SEMA show was an exciting week for me. While the long days and endless walking left my body exhausted and feet aching, I’d be lying if I said I had a terrible time. I got out from behind my desk...

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Attn: Women (and Shops that Employ Females)

Being a female in the tire industry, and even auto care industry, you can often feel alone in a sea of men.  Not that working with men isn’t great, but sometimes it’s nice to interact with other...

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Celebrating 50 Years, Climbing Up an Icon

Standing at the bottom of a metal ladder that’s slightly rusted and visibly curved, I wonder why am I doing this again? Then the Uniroyal representative manning the tire tells the small group clustered...

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To TIA: Let’s Continue to Support Industry Females

As a woman covering news in the tire industry, the Tire Industry Association’s efforts this past year, lead by President Freda Pratt-Boyer, started to get me excited for females working in the...

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Preparing for Success: The Artistry of Formal Business Planning

When creating a piece of art – from a painting to a sculpture – an artist uses planning, skill and intuition. Michelangelo didn’t paint the Sistine Chapel’s ceiling without planning out each fresco...

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Remembering Jim: A Mentor

The day Jim died I was driving home and noticed the flags were at half-mast. I’m not exactly sure why the flags were in that position, but for me it was a sign of mourning and memorial to Jim Smith. A...

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Take a Page Out of Walmart’s Playbook

Walmart is airing commercials urging customers to get the most fun out of their tax refund. The commercial features a man traveling via car non-stop for work and presumably wearing down his tires. When...

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Correcting Blind Spots

You tell yourself, you’re the best tire dealership in your area. But, how do you really know that’s true? Do you have basis for your opinion or is that something you just believe out of self-pride?...

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The Evolving Vehicle

Cars have come a long way since the first “production” vehicles made by Karl Benz. Power steering, automatic transmission, ABS systems and even TPMS, these technologies seem light years ahead of the...

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Embracing Online Sales

I’m experiencing déjà vu. Another tire manufacturer – Michelin North America – has entered the direct-to-consumer market. And no surprise, Tire Review’s website blew up with comments from tire dealers...

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When Thank You Isn’t Enough

I’m an Air Force wife – a label I’m happy to wear. I’ve also spent time working and living on different military installations. Because of this, my connection to the armed forces makes me 100% biased...

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